Architectural Digest: Dec 2016
How Interior Designers Decorate Holiday Windows for a Good Cause
Farrow & Ball enlists designers to create window displays benefiting AIDS research
Written by: Hadley Keller | Original Article Dec 2016
This time of year, it's no surprise to come across window displays of staggering detail. But one company is using its windows for a very worthy cause. Paint purveyor Farrow & Ball has partnered with DIFFA, the Design Industries Foundation Fighting AIDS, to launch Windows by Design. For the program, Farrow & Ball enlisted 14 designers to outfit windows in each of its locations across the country in an effort to spread awareness about HIV and AIDS and to encourage passersby to participate in the quest to find a cure. The windows will be unveiled on December 1, which is World AIDS Day. In addition to this display of solidarity, Farrow & Ball will donate $1 to DIFFA for each social media post tagged #FaBforDIFFA. Click through for a virtual tour, and then head to your nearest location and start 'gramming!
Carmiña Roth Interiors, Greenwich, Connecticut
"The centerpiece of my vignette is the hearth, the proverbial heart of the home, whose flames also symbolize passion," says Roth. "Above it hangs a photograph by William Rolf of a polar bear, an animal known for its strength and ferocity and endurance. I chose this image, with the long, powerful legs of the polar bear stretching forward, because it feels like a symbol of reaching for a cure for the disease." Roth covered her walls in Farrow & Ball's Lotus paper.